June 23, 2010: Condiments!
Bella’s has continued to add line extensions to the family and due out in July/August will be 3 new condiments. “We have a terrific cayenne hot sauce and a bold & spicy worcestershire that together will make your next Bloody Mary a masterpiece!” said Patti Walters, Director of Marketing and Product Development. “As soon as we’re set up for the new inverted bottle, we have a great tasting Agave based Tomato Ketchup we’ll be launching.” New equiptment will be brougth in to support the production.
June, 2010: Look for us in Whole Foods
Several regions of Whole Foods Markets have agreed to take on the Bella’s Wing Sauces and the Zesty Cocktail sauce. Look for them soon in your local market!
March 12-14, 2010: Bella’s launch
Bella’s was officially launched at Expo West in Anaheim, CA. “The response from the trade was fantastic” said Patti Walters, Director of Marketing and Product Development for Bella’s. “We launched 9 salad dressings, 4 wing sauces, 2 BBQ sauces and 4 salsa’s. We also sampled people on new horseradish sauces and a zesty cocktail sauce and the reviews were so favorable, we have since launched a line up of 4 horseradish sauces perfect for the meat counter – creamy, garlic, and wasabi, as well as the zesty cocktail and a super spiced up horseradish laced tartar sauce” Bella’s plans to be back in Anaheim in 2011 with more new products and a bigger booth.